Tag Archives: Events

Meet us at the main advertising industry tech event of 2015

signature_img
Join Scantech at the key industry event for marketing and advertising professionals at Olympia in February – TFM&A.

We’ll be showcasing some of the most innovative mobile solutions currently being adopted throughout the phonesretail landscape, using Near-Field Communication (NFC) as the channel for direct and instant client engagement.

In the last 12 months, we’ve seen NFC become widely regarded as the mobile marketing technology of choice for many organisations, as an extremely cost-effective platform for improving customer loyalty, driving sales and facilitating payments.

Book your free ticket today and secure your place at the TFM&A to see a selection of live demos of NFC technology in action.

See you there!

NFC – a raging success at Packaging Innovations

Scantech Ltd boldly launched a unique concept for interactive packaging at the Packaging Innovations show in London on Sep 30-Oct 1. By embedding an ultra-thin NFC tag into the packaging of a product – or point of sale – the vendor is able to engage directly with the customer via their smartphone.

boxing_clever

  • Collect valuable customer data
  • Improve upsell/cross-sell
  • Build loyalty programmes
  • Instant feedback & quality control
  • Track distribution
  • Monitor buyer behaviour
  • Instantly push rich content like video/audio
  • …and much more

Examples of use cases for NFC-enabled packaging

The Food Provider
Where shelf space is limited, in-store NFC labels can provide surveys on product selection, guide the shopper to a wider range of products online as well as provide nutritional information or suggest recipes complete with instructional videos.

The Department Store
By touching NFC-enabled product labels with their smartphone, the shopper can discover special promotions on their favourite products, find matching items, watch fashion videos and share outfits on social media.

The Electronics Manufacturer
An NFC tag in the user manual of a piece of home electronics gives the customer access to instant online support, instruction videos, the latest product updates, user forums and an online shop for accessories.

The Record Label
By having a CD with an NFC tag embedded in the case, the user gets access to an app where they can discover more about their favourite artists, book concert tickets, buy merchandise and enter competitions.

The Charity
NFC-enabled posters or pillars can be placed in strategic locations to act as unmanned donation stations. By tapping their smartphone on a particular cash amount, the user can quickly and easily donate to the charity via text message.

For more information or a demo, contact Scantech today.

Pssst!
To secure a 20% discount on any future order, make sure to submit your details HERE.
(Valid for any new NFC orders placed until 31 December 2014. Offer cannot be combined with any other discounts.)