Tag Archives: NFC

pandaTAG – The first complete turnkey mobile marketing solution

This week, at the Technology for Marketing & Advertising in London, Scantech launched pandaTAG – a full commercial solution for Near-Field Communication (NFC) technology integrated into printed communications and marketing campaigns.pandatag from Scantech

By integrating NFC technology into a wide range of printed items, Scantech enables businesses
to connect to their audience via an interactive channel
that can track behaviour, collect data, process orders and much more – in seconds – using the customer’s smartphone.

“The NFC technology opens doors for all sectors to engage closer with their audience, using the recipient’s own mobile phone as the communication channel”, says Craig Stephens, Sales Director at Scantech. “It’s so flexible, that we still haven’t seen one vertical which couldn’t benefit from NFC in some way. A charity can enable quick and easy donations via a Giving Poster, while a food producer may prefer to offer recipes and cooking videos to users’ phones in the supermarket.”

Payment giants VISA and MasterCard are also continuing to invest in the NFC technology for added functionality. “At the moment, NFC is the fastest growing technology for payments, loyalty schemes and consumer engagement”, says Craig Stephens. “We help companies to take advantage of this rapid adoption by offering a unique, complete turnkey solution incorporating everything an organisation needs to get started with NFC.”

NFC is a form of contactless communication between a device, typically a smartphone, and a tag. Contactless communication allows a user to hold the smartphone over a NFC compatible device to send information without needing to touch the devices together, or go through multiple steps setting up a connection.

The Scantech NFC package comprises a full suite of NFC tags, signage, bespoke app development or off-the shelf apps, as well as tracking and reporting solutions. The entire project is managed fully in-house, from start to finish, by a crew of experienced developers and print technicians.

“We’re the UK leaders in providing integrated NFC print solutions”, Craig explains. “Our flexibility as a printing business and technological expertise means that we can produce NFC-enabled marketing collateral, display decals, point-of-sale graphics and much more – tailored exactly to the customer’s requirements”.

Some of the most notable successes Scantech have seen include the rollout of NFC-enabled parking meters via PaybyPhone across the UK and France. As adoption of the technology increases, Scantech has been continuously refining their materials, methods and process management tools since 2012, to provide market-ready solutions with total customer confidence.

At the Technology for Marketing & Advertising event at Olympia, London on 25-26 February, Scantech also showcased a full range of print services across all levels of complexity and size, as well as supporting design, marketing, web development and mail fulfilment services.

Meet us at the main advertising industry tech event of 2015

signature_img
Join Scantech at the key industry event for marketing and advertising professionals at Olympia in February – TFM&A.

We’ll be showcasing some of the most innovative mobile solutions currently being adopted throughout the phonesretail landscape, using Near-Field Communication (NFC) as the channel for direct and instant client engagement.

In the last 12 months, we’ve seen NFC become widely regarded as the mobile marketing technology of choice for many organisations, as an extremely cost-effective platform for improving customer loyalty, driving sales and facilitating payments.

Book your free ticket today and secure your place at the TFM&A to see a selection of live demos of NFC technology in action.

See you there!

The S.M.A.R.T. way to manage your mobile workforce

A complete site management system using NFC

video_watch

When Select Security were considering security management solution options for their mobile workforce at John Lennon Airport in Liverpool, Near Field Communications (NFC) easily stood out as the most cost-effective option.

“Previous technology, such as RFID for example, was cumbersome, difficult to operate and very unstable”, explains Dave Potts, Business Development Manager at Select Security. Now, Instead of worrying about the system going down or being unavailable, the mobile security officers can provide input in real-time direct to the control centre for instant updates and reporting – using a simple smartphone app.

Check out the full video case study HERE and learn more about how NFC is revolutionising the way companies manage their mobile workforce and site management.

Curious to know more? Contact us today on sales@scantechsolutions.co.uk.

NFC – a raging success at Packaging Innovations

Scantech Ltd boldly launched a unique concept for interactive packaging at the Packaging Innovations show in London on Sep 30-Oct 1. By embedding an ultra-thin NFC tag into the packaging of a product – or point of sale – the vendor is able to engage directly with the customer via their smartphone.

boxing_clever

  • Collect valuable customer data
  • Improve upsell/cross-sell
  • Build loyalty programmes
  • Instant feedback & quality control
  • Track distribution
  • Monitor buyer behaviour
  • Instantly push rich content like video/audio
  • …and much more

Examples of use cases for NFC-enabled packaging

The Food Provider
Where shelf space is limited, in-store NFC labels can provide surveys on product selection, guide the shopper to a wider range of products online as well as provide nutritional information or suggest recipes complete with instructional videos.

The Department Store
By touching NFC-enabled product labels with their smartphone, the shopper can discover special promotions on their favourite products, find matching items, watch fashion videos and share outfits on social media.

The Electronics Manufacturer
An NFC tag in the user manual of a piece of home electronics gives the customer access to instant online support, instruction videos, the latest product updates, user forums and an online shop for accessories.

The Record Label
By having a CD with an NFC tag embedded in the case, the user gets access to an app where they can discover more about their favourite artists, book concert tickets, buy merchandise and enter competitions.

The Charity
NFC-enabled posters or pillars can be placed in strategic locations to act as unmanned donation stations. By tapping their smartphone on a particular cash amount, the user can quickly and easily donate to the charity via text message.

For more information or a demo, contact Scantech today.

Pssst!
To secure a 20% discount on any future order, make sure to submit your details HERE.
(Valid for any new NFC orders placed until 31 December 2014. Offer cannot be combined with any other discounts.)