Scantech Ltd boldly launched a unique concept for interactive packaging at the Packaging Innovations show in London on Sep 30-Oct 1. By embedding an ultra-thin NFC tag into the packaging of a product – or point of sale – the vendor is able to engage directly with the customer via their smartphone.
Examples of use cases for NFC-enabled packaging
The Food Provider
Where shelf space is limited, in-store NFC labels can provide surveys on product selection, guide the shopper to a wider range of products online as well as provide nutritional information or suggest recipes complete with instructional videos.
The Department Store
By touching NFC-enabled product labels with their smartphone, the shopper can discover special promotions on their favourite products, find matching items, watch fashion videos and share outfits on social media.
The Electronics Manufacturer
An NFC tag in the user manual of a piece of home electronics gives the customer access to instant online support, instruction videos, the latest product updates, user forums and an online shop for accessories.
The Record Label
By having a CD with an NFC tag embedded in the case, the user gets access to an app where they can discover more about their favourite artists, book concert tickets, buy merchandise and enter competitions.
NFC-enabled posters or pillars can be placed in strategic locations to act as unmanned donation stations. By tapping their smartphone on a particular cash amount, the user can quickly and easily donate to the charity via text message.
For more information or a demo, contact Scantech today.
Pssst! To secure a 20% discount on any future order, make sure to submit your details HERE.
(Valid for any new NFC orders placed until 31 December 2014. Offer cannot be combined with any other discounts.)